Selerant Devex PLM automated color matching three pain buckets in blue red and yellow

Devex PLM Case Study Streamlining a business process with Devex PLM: Fast and fully automated color matching for automobile repair technicians

Selerant Devex PLM automotive coatings


The world leader in the automotive coatings sector, manufacturing and distributing advanced paint and coating  systems, with annual revenues of
$18 billion.

The company’s global workforce of over 60,000
employees serves a variety of customers.

Selerant Devex PLM paint mixing

Meeting consumer demand Challenge

The company supplies paint to collision repair facilities, which usually have a database with the reference paints for every car model and color, but in reality, those colors often don’t exactly match the car color. Different operating and maintenance conditions impact a vehicle’s color and the reference paint panels often do not provide a perfect match. To secure the company’s reputation as a preferred supplier, and best the competition in a competitive industry, the automobile paint company needed to find a solution to improve color matching for collision repair technicians.

Selerant Devex PLM

Configured to your needs Solution

Devex stood apart as the only solution in the market with color-matching capabilities supporting by robust project management.

Devex offered a configurable system to customize the solution to fit the company’s specific needs.

As a result, with the Devex solution the automotive paint company is now able to provide a smart web-based color matching tool to individual body shops, offering them a quick way to find an exact color match for a damaged car.


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