Selerant Devex PLM product traceability

Devex PLM Case Study Staying ahead of the curve of product traceability and visibility with Devex PLM



Today, food and beverage companies are not only responsible for providing information about their ingredients from the point of packaging to consumer, but they must also provide fidelity down to the source.

The Brown–Forman Corporation is one of the largest American-owned companies in the spirits and wine business. Like all companies, Brown-Forman’s ingredient sourcing comes from multiple suppliers and countries. Being able to drill down by country, ingredient and cost analysis is imperative for not only knowing which formulas are in use but quickly changing production to be as cost-efficient and compliant as possible.

Brown Forman Jack Daniels

Keeping pace with traceability standards Challenge

Over the last twenty years traceability
standards have evolved alongside growing industry regulations and public health research. The Food Safety Modernization Act (FSMA) overhauled food safety and
inspection standards in 2011, shifting the focus in the industry from simply responding to food contamination after the fact to preventing it in the first place. As such,
food and beverage innovators are facing greater demand from all angles due to a number of parallel changes.

Selerant’s Devex PLM streamlines the process
of preparing for and responding to new food safety standards and crises by offering comprehensive details on product attributes, specifications, recipes and ingredient lists in one place. Thus, it allows products to stay up-to-date and compliant with constantly shifting traceability standards.


Selerant Devex PLM

Visibility into every stage of product development Solution

One of the ways that Brown-Forman uses the full scale of the Devex PLM system is to track and update which sugar types it is using its alcohol products. Numerous factors go into which type of sugar is used for various
markets. The decision may be driven by regulatory, economic, climatic, product type, or a combination thereof. Background information is fully integrated into each type which allows efficiency when deciding.

By implementing Selerant's Devex PLM platform, Brown-Forman is able to mange its traceability process within a centralized, fully integrated system. This allows the company to quickly and effectively answer any consumer-driven questions about production, sourcing and more.

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