Selerant Devex PLM Barilla

Devex PLM Case Study The largest pasta company in the world perfects product development governance, streamlining formulation and nutritional labeling with PLM

Barilla logo


Established in 1877, Barilla is an Italian family-owned food company present in more than 100 countries. According to Forbes, Barilla is the largest pasta company in the world with an estimated $4 billion in annual revenue. Barilla also leads in the ready–to–use sauces market in continental Europe, bakery products in Italy, crispbread in Scandinavia, and is recognized worldwide as a symbol of Italian know-how.

Selerant Devex PLM

360° product development and compliance Challenge

With the increasing demand to be agile, meeting fast changing customer needs and formulate the right products, recipe development and nutritional labeling processes are becoming critical optimization points.

Committed to continuous improvement, Barilla Group sought a way to streamline recipe development, manage nutrition labeling, and maintain compliance with regulatory requirements.

Selerant Devex PLM

End-to-end PLM Solution

After researching and testing several solutions, Barilla Group identified Devex PLM as meeting all outlined business requirements, and so it decided to move forward with Selerant, focusing on these core areas of New Product Development and Introduction (NPDI):

  • Automation and optimization of recipe development
  • Expanding its raw materials database
  • Recipe simulation
  • Nutritional value calculation
Untitled design (59)

Flexibility, agility, and speed Outcomes

After implementing Devex PLM, Barilla experienced a significant improvement in flexibility and enhancement in governance of product development.

Now able to quickly adapt to changing consumer demands for healthier foods, Barilla uses Devex PLM to reformulate over 420 sauce, pasta and bakery recipes, which now contain less sugar, saturated fats, and salt.

Download full case study