Packaging is recognized as an integral part of modern marketing operations and an essential component of our modern lifestyle. It is present in all the phases involved in the transfer of goods, and a leap forward for the supply chain management stage in the PLM process. It is also the first thing your clients see. It carries important messages about who your company is and what you want to communicate. The material selection has a strong impact in the consumer’s perception and can have severe implications on the environment if not considered carefully.
The vast majority of packaging ends up in the garbage. Once it accomplishes its primary function of protecting the products inside, it’s no longer useful for consumers and becomes litter. Surprisingly, the amount of packaging waste that was generated only grew by 2.9% in 2014, significantly less than the population growth in the U.S. This number contrast with previous decades when waste management and recycling was not considered essential into the ecological equation. Certainly, this is good news for the environment because it means that less inputs of energy and materials are resulting in fewer negative social, economic and environmental impacts (e.g. emission caused by waste).
Mindful consumers are the primary cause behind the reduction of package waste. Consumers are now minimizing the amount of resources being used by reusing and recycling the containers of the items they buy. Additionally, innovations in material science have resulted in the availability of a number of alternative packaging materials. The subsequent applications of technology to packaging in the PLM process to produce for example, thinner bottles or recycled boxes, optimizes the use of packaging materials. This same phenomenon in favor of material adjustment has been occurring across the packaging world. For engineers it is an excellent time to conduct research on how to use as little packaging material as possible. Crafting strategic decisions like this at the beginning of the PLM process is worthy not only for your business, but also positive for the environment.
Take Action Early On
More and more commodity items like fresh fruits, vegetables or clothing are available in the market place in a packaged form. It is a symbol of high standard of living and modernization of commerce. The value consumers confer to packaging implies that sustainable material options cannot be discussed as a standalone choice. It must be considered within the objectives of both protecting the products it contains, ensuring that consumers receive the promised items, and the risks material selection can pose to solid waste accumulation. Every company should provide value to their buyers by simplifying the process of discarding packaging. A shift in the focus of R&D at the initial stages of package design will have positive effects on your business and should be good for the environment.
As a leader Company in developing PLM software, Selerant's EcodEX (Ecodsign software) help industries to achieve a sustainable lean manufacturing and to improve their brand reputation.