NPDI in Food, Regulatory is Competitive Edge


Posted By: Selerant RSA

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In the age of information we ought to keep updated with every advancement and regulation from it. Innovation in the food and beverage industry involves new products produced at faster and cheaper rates, with longer lifetime and all within a connected and globalized marketplace. The challenge of obtaining valid legal information is harder to overcome due to constantly changing guidelines. As a result, it is vital to have reliable sources that streamline technical information and greatly facilitate regulatory compliance.

Think Before You Implement

Consider how to make placing of your product on a new market a success story. Within the first stage of product lifecycle, complying with the legislation tends to be the last thing we think about.  However, compliance plays a determinant role in the success of a new product. In fact, it is the second top reason why product launch fails in new markets.  Safety/compliance issues must be taken very seriously and before investing in a new project, we need to use precise regulatory criteria. This prevents potential shortfalls from happening.

Consider Your Options

The sooner we are able to define the  requirements for our new product (which legislation is relevant, which nutrients are allowed, what are the environmental factors to consider?), the less costly the production of our product will be. In the food and beverage industry, the results of investing in food safety and regulatory compliance are crystal clear. Crisis management, unexpected food recalls and reputational damage can be avoided if accurate decisions in terms of regulatory compliance are taken at the beginning of the process. Cloud-based programs like the Selerant Compliance Cloud have become indispensable tools to accelerate processes and determine regulatory compliance for new and existing products.

The Future Is Here

Many food products of daily consumption are made without compliant labels or do not meet specific regulatory standards. This situation extends to products sold in e-commerce as well. We should bear in mind that China’s e-commerce value is expected to be US $540 billion by 2020, which is more than the U.S., UK, Japan, France and Germany combined. Companies of all sizes have to respond to the questions the virtual world is now putting before them. Food vendors need to respond to the growing demands of consumers for greater food traceability. This means having to organize your data in an efficient and communicative way.

Design for Compliance

Regulatory guidelines are constantly changing to satisfy refinements or new interpretations of existing food laws. Companies should modify project management cycles to include meeting regulatory compliance first. This becomes a deliverable success factor for each innovation project. Simply put, ensuring that all new systems and applications meet specific requirements will prevent any company from facing unexpected illicit concerns and will help ensure project success.