The Real Cost of Sustainability

Posted By: Selerant RSA

Research & Development is a fundamental part of every company’s long-term goals. The future comes faster than what we anticipate so it is smarter to plan ahead and be able to direct teams with persistent innovation. The food and beverage industry leaders know that in order to maximize the impact of products in markets, the security of the production has to be reached. Contemplate the problems or rising desires of the customers (e.g. Greater food traceability) and take strategic actions from within the R&D unit.


Evaluate and decide

We have to be able to judge scenarios and provide decisions for long-term sustainability. This is especially true for China where high consumption among a population of 1.3 billion people shifted to intensive farming practices involving extensive use of antimicrobial and veterinarian drugs. These concerns about addressing the adverse effects of bacteria can be tackled with scientific advancements that manipulate the animal’s immune system instead of bombarding infections. As antibiotics grow more powerful, bacteria becomes stronger and more resilient. Because of this, exploring options to address the disease-causing bacteria has the potential to become a top priority in the research and development budget.


Face the problem

In 2012, estimates suggest that slightly more than 4.5 million kg [9.9 million lbs] of antimicrobials were used for production of poultry in China. In comparison, this number is almost three times the amount of food animal production in the United States[1]. Although, this number is consistent with the higher production of meat in China, the outstanding proportions of antibacterial medicines call attention to develop new methods for fighting major groups of animal infections without antibiotics. It is about finding alternatives and forecast the repercussions of maintaining such an excessive use of medicine.


Understand boundaries

The limit for antimicrobial use in meat and poultry in pre-packaged goods is, in particular cases, very tight as mandated by China’s laws. Therefore, the challenge to achieve food safety requires prevention and alternative scientific findings to still ensure quality. Certainly, major agricultural markets like China should not underestimate the advantages of adopting different research approaches which can gain a stronger consumer trust.


[1] Antimicrobial use in Chinese swine and broiler poultry production

Vikram Krishnasamy1*, Joachim Otte2 and Ellen Silbergeld3